Student discounts sit at the center of many brand strategies. Companies want to support young consumers during a tight financial period, and students want access to deals that help them stretch limited budgets. Still, many discount programs rely on broad assumptions. Students receive the same offers with little thought given to differences in financial habits, spending capacity, or stability. As a result, businesses miss chances to strengthen loyalty, and students often receive deals that do not match their real needs.… -= READ MORE =-